Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign The Backlink tier represents the hierarchy of backlinks that you build to increase the effectiveness of your SEO campaign. Each level provides an extra layer of protection from Google's penalties. In order to get it right you'll have to put in an enormous amount of effort and time. Google takes a long time to locate and analyze new backlinks. First-Tier Links The first layer of links that connect to your piece of content must be high-quality dofollow backlinks from trusted websites. These links are known as Tier 1 backlinks, and they are the foundation of your link-building strategy. They endorse your web page, thereby giving it the domain authority needed to rank well in search results pages of engines. If, for instance, your blog post was published on HubSpot and contained a tier-one link to SearchEngineLand’s compilation of Link Building Statistics then SearchEngineLand’s web page rankings will benefit from the link equity that HubSpot gave away. The second tier can be a bit more diverse and include low-quality links such as spammy forum posts or bookmark sites with low value and directories. The primary objective of Tier 2 is to create high-quality content that links back to your first-tier backlinks. This is because quality content will improve the content in the article and won't be seen as something that has been added for SEO reasons. In order to build an effective tiered link building campaign you'll need to put your money in the creation of quality content and investing in tools such as RankerX or GSA. The time and money you spend doing a tiered marketing campaign manually can be well worthwhile if you intend to reap the higher rankings of a well designed backlink pyramid. Second-Tier Links Tiered link building is designed to enable users to navigate external pages and then get to your site. It is essential to select relevant second-tier backlinks sources that are relevant to both your website and industry to make this work. Blog posts from guest bloggers are more effective for this purpose than account profiles because they provide content that users will want to consume. In general, avoid using links of tier 2 on forums or on other low-quality websites. Use high-quality pages instead like industry articles or guest posts. These links will appear more natural and will have greater impact on your ranking in search engines. Additionally they're more likely be recognized by Google as having passed link equity, which may increase their rank in SERPs. If you're looking to improve your SEO rank It is important to know that obtaining high-quality links manually is difficult. It can take months to solicit guest blog posts from first-tier publishers and even longer to wait for them to be published. In addition, it can take weeks to see the results of your efforts when it comes to creating new traffic and online conversions. tiered link building strategy utilize automated tools to create second-tier backlinks. This technique could violate Google's Webmaster Guidelines and lead to penalties. Third-tier Links The volume of links at this level is huge and may even be considered to be spammy. They are shared on social media platforms, and on user-generated content sites like Quora. They help with the indexing of tier two links, but don't give any link equity to the promoted resource. They are typically nofollow links. In this stage marketers are more focused on quantity than quality. They use tools to share an enormous number of hyperlinks in forums, comment sections of articles, blog posts, in directories, and other similar places. This is the point where tiered link building is a gray area that violates Google's webmaster rules. Link-building campaigns that are classified require a significant amount of time and energy to be successful. Google may take months or even days to index a backlink. It may then take weeks or even months for an SEO impact to be evident. Therefore, marketers should be patient and follow a well-thought-out strategy for content. Marketers should also be wary of using too many automated tools for this type of linking. These tools could be in violation of search engine optimization rules and lead to penalties. It is better to manually select and post links on relevant websites of donors instead of using automated tools like GSA or RankerX. This will prevent search engines from penalizing you for links that are not of high quality. Fourth-Tier Links Tiered link building is still an effective method to improve website rankings. Since Google has been making major efforts to eliminate black-hat SEO techniques, tiered link building techniques have suffered. They are classified as gray-hat SEO techniques and are punished for their deliberate use. Tiered links are backlinks built on various levels of a link pyramid. The primary function of these backlinks is the increase in the rank of a promoted site in search engine results. This means that the promoted page can rank higher than competitors and get more organic traffic. This category has a lower number of backlinks and is usually nofollow. In addition, this tier can be composed of low-quality social media profiles, directories, and article networks. These links may be constructed organically or through strategic automation tools. However they must be diverse in terms of domains, niches and importance. These backlinks, apart from being low-quality and not followable are also prone to problems when they're not sufficiently diversified. Google has a team of highly-trained hounds who are always looking for patterns and methods in backlink profiles. If they find them, not only could the link-building team be penalized, but so can its clients.
tiered link building strategy